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BUSINESS PLANNING FINANCIAL INFORMATION
Determining the Cost of Opening Your Business

The following are some of the things you must consider before opening your business:

  • Down payment on purchase, or deposit on the lease.

  • Costs of remodeling the premises, fixtures, etc.

  • Purchase or lease of equipment.

  • Initial inventory purchase.

  • Telephone and utility installation and deposit fees.

  • Stationery and supply costs.

  • Taxes and licenses.

  • Professional fees (attorney, accountant, Realtor, etc.)

  • Advertising and promotional costs.

  • Travel expenses, dues, etc.

Determining Your Monthly Cost of Living

This will be used to determine what you will need as a minimum monthly draw from your business.

The format on the following table can be utilized to develop your monthly cost of living.

Personal Cost of Living - Average Month
Personal Cost of Living
Developing a Twelve Month Profit & Loss Forecast

The forecast should begin with the month you expect to open the business and cover the following twelve months.

With an established business, there is the historical record of the past year from which projections can be made, but with a new business there is no past year.  For new businesses,  projections must be based on a combination of known factors (i.e., rent, insurance, etc.) and industry norm ratios such as those published by Robert Morris Associates or Dunn & Bradstreet (annual statements and key ratios), National Cash Register Co. (retail sales), etc., which are available in local libraries.  When these data are not readily available, the best estimate of the new business hopeful should be used.

The format of the following table can be utilized to develop the forecast of profit and loss.

Twelve Month P&L Projection

Notes to the Forecast of Profit and Loss:

Sales: Be sure to account for seasonality in monthly sales projections.  If the business has more than one source of sales, you should separate them and list them accordingly (examine wholesale sales, retail sales, repair work).

Cost of Sales: For simplicity use cost of materials (goods to be sold).  For some service businesses this is left blank.

Salaries: Include all salaries.  Show in which months additional employees will be hired.  For sole proprietorships and partnerships do not include yourself and/or your partner

Controllable Expenses: These are just a guide.  Your business may have some different expenses.  Modify these expenses so that they represent the expenses of your business.

Fixed Expenses: Again, these are just a guide.  You may want to talk to your accountant regarding the best method of depreciation for your business.

Developing a Twelve Month Cash Budget

By far the most critical aspect of your business is cash flow.

Cash flow is simply the movement of money in and out of your business over a certain period of time.  Cash flow is determined by preparing a cash budget.

Preparing a cash budget and knowing how to use and manage cash flow is vital to your success.

The cash budget can be more important than the forecasts of profits because it details the amount and timing of expected inflows and outflows of cash.  Usually the level of profits during the initial stages of your business will not be sufficient to finance operating asset needs.  Moreover, cash inflows do not match outflows on a short-term basis.  The cash flow forecast will indicate these conditions and enable you to plan cash needs.

By understanding cash flow you will be able to answer one of the most important questions confronting you right now: how much money are you going to need to start your business?

A monthly cash budget will show you.:

  1. The amount of cash you start with (Total Cash) at the beginning of each month and is determined by totaling the amount of :

                    A.     Cash balance, beginning
                    B.     Cash in the bank and
                    C.     Cash in investments

Note: B and C indicate the amount of cash that you put into the business.

  1. The cash that comes in during each month (income) is found by totaling the amount of:

                    A.     Cash sales
                    B.     Credit sales, payments received
                    C.     Income from investments
                    D.     Cash received from loans and
                    E.     Other cash income

Your business may make sales both on a cash and credit basis.  It is important that you determine what proportions of the monthly sales are cash and credit.  Of the credit sales, you must determine what amount can be collected within thirty days, sixty days, and ninety days.  The credit sales payments should reflect when the credit sales will actually be received.

  1. Add the cash that you start with (cash) to the cash that comes in income

  2. The cash that goes out during each month (expenses) is found by adding up the amount of:

                    A.     Inventory or new material 
                    B.     Wages (including owner's)
                    C.     Taxes
                    D.     Equipment expenses 
                    E.     Loan repayment
                    F.      Other cash expenses

The “inventory or new material” refers to the cost of setting up the inventory and the cost of goods that you are going to sell.  “Wages” refers to the amount of money that is drawn out of the business by the sole proprietor or partners.  “Taxes” refers to a reserve for income taxes based on projected profit (the structure of the business will influence how income taxes will be handled).  “Equipment expenses” refers to the cost of initial equipment, furniture, and fixtures of the business.  If any additional equipment is to be added in this category, indicate the month it will be paid for.

If any additional expenses are expected, they should be reflected in the appropriate months.  "Loan repayment" refers to the principle amount of the loan if the business has any debt.  "Other cash expenditures" refers to other items paid for that are not covered above, e.g., leasehold improvements, outside services, supplies, repairs and maintenance, advertising, insurance, loan interest, etc.  For purposes of this cash flow determination, the item D in the chart will be covered when you have fully accounted for “other cash expenses.”

  1. Total the cash that goes out (expenses)

  2. Total cash and income minus total expenses is how much cash is left over at the end of the month (cash flow excess)

  3. Total the amount of cash that has accumulated from the current month and the previous month (cash flow cumulative)

There are many forms of the Cash Flow Pro Forma Chart (shown below) however they solicit the same kind of information, i.e., how much cash is coming into the business and how much cash is being paid out.  A forecast like this is also instrumental in giving the business owner a good feel for how much cash he/she must have—or a line of credit from a lender — when the business starts so that he/she will not be undercapitalized.

Cash Flow Pro forma
Working Capital Format

Information from your personal monthly budget is now combined to determine how much working capital you need.  Below is a format that will assist you.

Working Capital
Balance Sheet for Years Ending 200__ And 200__

The next task is to develop a projected (pro forma) balance sheet listing what the business owns, minus what it owes and its net worth at a given point in time.  Below is a sample format.

Balance Sheet
How Much Money Will I Need to Start Up My Business?

This is a brief and easy example to help you to find out whether the required amounts of money are within the realm of possibility.  This is not a substitute for a business plan. If your financial prospects as seen here look promising, THEN you must go ahead with the full set of financials for your business plan.

For every dollar of SALES, you will have a COST, and the difference between them is your GROSS PROFIT.  This is the money you will use to pay your expenses. NOTE:  If you don’t already know the normally expected Gross Profit Percentage, you may be in difficulty even before you begin.  Figure your GROSS PROFIT as a percentage of your SALES.

Gross Profit Percentage

FIGURING YOUR NORMALLY EXPECTED GROSS PROFIT PERCENTAGE

Gross Profit Percentage
Break Even Estimate

Break even means – no profit and no loss.  If, for example, you expect to have a Gross Profit of thirty cents out of each dollar of SALES – how many “thirty centses” will you need to pay your regular monthly bills?

Here is “The Secret Formula”: Total Regular Monthly Cash Outlays (see below for examples) by the Gross Profit Percentage is the Sales Volume needed to break even.

Regular Monthly Cash Outlays

(Other than for merchandise)

  • Salary of Owner – Manager

  • Other Salaries

  • Fringes (FICA, Unemployment Insurance, etc. - 20-30% of salaries)

  • Rent

  • Payment on Loan (s)

  • Electricity & Gas

  • Telephone

  • Delivery Costs

  • Maintenance

  • Advertising

  • Other….

One-Time Expenditures before Startup

  • Fixtures & Equipment

  • Painting, Remodeling

  • Installing Fixtures, Plumbing, Electrical

  • Deposits – Utilities

  • Advance Payments – Insurance Premiums

  • Licenses, Permits

  • Legal, Accounting Fees

  • Advertising & Promotion for Opening

  • Purchase of Beginning Inventory

  • Other….

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